Their homepage features several beautiful pictures of their workout gear to the right. You have a ... 2. As you can see, Nest has moved its site to the Google Store. This isn't your typical non-profit website. Every picture looks different in the end, but you still need the pieces to put it together. We've been there too! 20 min read. It limits its use of copy and visuals and embraces whitespace. But Nescafe is made right in your home with the people you love. A well-designed page is important to building trust, communicating value, and navigating visitors to the next step. Health insurance is by no means a fun topic, but the homepage for Oscar makes it more humane and personable – starting with the URL itself (“Hi Oscar.”). We're committed to your privacy. What makes a website's homepage design brilliant instead of bland? The headline and sub-headline appeal to the visitors' emotional side: "Work With a Company That Gets It"; "Trust us. Check out these incredible About Us pages. And while that may seem like a bit of a misdirection, it's actually genius. The LEGO characters catch your attention (because they're cute), then they cleverly illustrate and reinforce the messaging in the headline and sub-headline. The homepage gives off a secure but easy-going vibe, which is important for a product that handles financial information. For more information, check out our privacy policy. Bootstrap Restaurant — everything you need for a restaurant site including booking, a map, online orders and sliders to showcase menu … Marketing automation software. We try to publish different styles of web design, feels and looks from various places and not only the best websites … 40. Want to learn how to showcase your products? Free and premium plans, Customer service software. Does it go hand-in-hand with a company style? Steven Krugg sums it up best in his best-selling book, Don't Make Me Think: If visitors can't identify what it is you do within seconds, they won't stick around long. August 24, 2020 | University of Notre Dame. Chipotle has some heavy lifting to do to maintain its value-driven “food with integrity” brand. Insanely good examples, of people that are pushing the boundaries of website design. You'll want to give it all the love and attention you can. Nike is one of the most recognized brands in the world, so its homepage design won’t waste time on a bunch of details you already know. Even if the homepage is not where people start, it is where they go when they need to navigate quickly or when they return to your site later. The hero image shows a happy mom and son in the park with copy to the left that mentions that they have health plans for everyone young and old. This homepage is beautifully designed. The CTA design is also brilliant -- the secured lock icon hits home the safety message once again. Instead of confusing current customers by taking down the homepage entirely, they take the time to inform visitors of the change and redirect them to the official store. They highlight their new menu items front and center, making visitors' mouths drool the moment the page loads. FreshBooks expertly employs social proof -- 10 million is a big number -- to compel its target audience to join their peers and try the tool. The Netflix homepage design positions the brand as the #1 alternative to traditional movie-going in just a few words! The primary call-to-action ("Search") contrasts with the background and stands out; but the secondary call-to-action for hosts is visible above the fold, too. From total obscurity and dismal performance, KIND Snacks have burst onto the scene with some of the strongest branding around. Examples include "Free Trial," "Schedule a Demo," "Buy Now," or "Learn More.". The design is simple, and the color combination does a great job of making the call to action stand out. Beagle. A sloppy or unattractive homepage usually only results in a high bounce rate. The copy is lightweight and easy to read. It is a candy store for book aficionados with a flagship store situated in one of Amsterdam’s most inspirational … The company’s homepage is no different. They're looking to see value and trust, which, as marketers, translates to presenting them with incentive and opportunity. 23 of the Best Website Homepage Design Examples. The CTA -- "Shop KIND" -- is clever. Medium is a publishing platform that has attracted thousands of would-be thought leaders, as well as many established voices. Bright colors and promotional copy says "free", and who can resist free snacks! They showcase a unique and modern homepage that explodes with bright purple and teal. More importantly, CTAs turn your homepage into a sales or lead-generation engine, and not just brochure-wear. It's also important to be adaptable and evolving as time goes on. Spinx has an awesome homepage that segments different topics well to keep the page de-cluttered and easy to scan. The images show, rather than tell, one of the company's value propositions: a desktop site and mobile app that move with you. Static homepages usually become outdated pretty quickly. When a visitor arrives on your homepage, it needs to compel them to stick around. Erika is a Marketing Copywriter at Bluleadz. She adds a face to her brand. We are a web design inspiration gallery. Fig and Yarrow has a beautifully designed homepage that sets the tone for its natural skincare products right away. Throughout the homepage, our bright blue and orange color themes keep returning to draw your eye to links and CTAs. The best thing about their homepage is that they show icons of companies they've worked with, and they provide a whole section that describes their areas of expertise. The Slack homepage sticks to its unique style guide with a clever mix of colors and illustrations. If you're a well-known brand or company (i.e., Coca-Cola) you may be able to get away with not having to describe who you are and what you do; but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the "right place.". With its current homepage design, it’s on the right track. Support Your Local Brewery! There's a pretty comprehensive nav bar as well, helping visitors explore as they dive a bit deeper. FreshBooks uses customer testimonials on the homepage to tell real-world stories of why to use the product. To figure out, if it’s a good design, ask yourself: 1. High-quality mobile web design is a must in 2018! Keep your buyer personas and target audience in mind when building the page. All the homepages listed here are highly usable, meaning they are easy to navigate and there aren't "flashy" objects that get in the way of browsing, such as flash banners, animations, pop-ups, or overly-complicated and unnecessary elements. Nest's homepage is a bit different from the others. Its sub-headline is simple, yet powerful: "The secure file sharing and storage solution that employees and IT admins trust." A homepage needs to be narrowly focused -- speaking to the right people in their language. Your homepage is not meant to be a widely casted net. It also resonates with your audience, has a value proposition, calls visitors to action, is optimized for multiple devices, and is always changing to adapt to new design trends. Drool. Digital Atelier. You may unsubscribe from these communications at any time. Toronto Website Design. 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